Win the direct booking back
Hospitality & Tourism
Booking, guest-experience and revenue systems for lodges, hotels and tourism operators competing for direct bookings.
- Direct booking share
- 38 pts
- Commission saved annually
- R1,4m
- RevPAR improvement
- 12%
Our position
Why we build for hospitality
Hospitality operators lose 15 to 25 percent of revenue to intermediary commission, and win it back only by making the direct channel genuinely better. We build the booking experience, the guest journey and the revenue intelligence that shift the mix — plus the brand and film work that makes people want to book in the first place.
Regulations we design against
- Consumer Protection Act 68 of 2008
- Tourism Act 3 of 2014
- Protection of Personal Information Act 4 of 2013 (POPIA)
- PCI DSS 4.0
- Immigration Act 13 of 2002 (guest registration requirements)
Challenges
What people in this sector actually raise
These are the problems that come up in a first meeting, with the cost of leaving each one unaddressed.
- 01Margin transferred to platforms rather than reinvested
OTA commission dependency
A large share of bookings arriving through intermediaries at 15–25% commission.
- 02Lost bookings to whoever replied first
Manual reservation handling
Enquiries handled over email and WhatsApp with no system of record and slow response.
- 038–15% revenue left on the table
Static pricing
Rates set seasonally and rarely adjusted to actual demand.
- 04No loyalty economics and generic marketing
Disconnected guest data
Booking, stay and spend data held separately, so returning guests are treated as strangers.
- 05Direct channel unable to compete on its own merits
Weak digital presence
Sites that are slow, poorly ranked and unconvincing against the OTA listing.
What we build
Systems for hospitality operations
Direct booking engine
Fast, mobile-first booking with real-time availability and no commission.
Channel management
Rates and availability synchronised across OTAs and the direct channel.
Revenue management
Demand-based pricing recommendations against pace, events and competitive position.
Guest journey automation
Pre-arrival, in-stay and post-stay communication over WhatsApp and email.
Guest profile and loyalty
A unified guest record across bookings, stays and spend.
Destination brand and film
Photography, film and 3D that make the property genuinely desirable.
AI opportunities
Where AI genuinely pays in this sector
Ranked by how proven the approach is. We are explicit about what is experimental, because deploying an experiment as though it were proven is how AI programmes lose credibility.
Multilingual booking assistant
provenEnquiry handling and booking completion over WhatsApp and web chat in multiple languages.
Typical return25–40% increase in direct conversionDynamic pricing
provenRate recommendations from demand, pace, events and competitor movement.
Typical return8–14% RevPAR improvementReview sentiment analysis
provenAutomatic theming of reviews into operational actions.
Typical returnFaster identification of recurring issuesPersonalised itinerary generation
emergingGuest-specific recommendations that increase ancillary spend.
Typical return10–18% ancillary revenue uplift
How we deliver
Services and products that apply here
Questions
Hospitality — common questions
The questions we are asked most often by operators in this sector.
Will this replace our property management system?
Not necessarily. We usually integrate with your existing PMS and add the booking, guest-journey and revenue layers around it.How quickly can direct bookings shift?
Meaningful movement is typically visible within a season, driven mostly by booking-flow speed, search visibility and the assistant responding instantly to enquiries.Do you do the photography and film as well?
Yes — that is the creative practice the company was founded on, and hospitality is one of the places it matters most.Can guests book over WhatsApp?
Yes. The booking assistant handles enquiry, availability, quote and payment link entirely within WhatsApp, escalating to your team whenever it should.
Working in hospitality?
Tell us what you are trying to change. We will tell you honestly whether we can help and what it would take.